Real Estate CRM Features
Everything your agency needs. Nothing it doesn't.
Nine integrated modules covering the full South African real estate workflow, from first inquiry to Deeds Office registration. Pipeline management, mandate tracking, mobile field tools, AI automation, and PPRA-aligned compliance: built for how SA practitioners actually work, not how international platforms assume they do.
Core Pipeline Management
The central hub for all sales activity across the complete real estate lifecycle.
Visual Kanban boards for inquiries, buyer leads, seller leads, listings, and deals
Automated stage movement with configurable rules per deal type
Multiple views: board, calendar, interactive table, and map
Quick actions for common workflows (schedule viewing, send offer, update status)
Mobile Execution Mode
A field-focused interface that acts as a silent private assistant during client interactions.
Just-in-time briefings before every viewing and meeting
Quick capture: voice notes, photos, videos, and annotated media
One-tap task creation and status updates
Full offline capability with background sync
Planning & Time Management
The productivity hub for organizing daily, weekly, and long-range work execution.
Unified task backlog: system-generated and manual tasks in one place
Calendar integration with time-blocking capabilities
AI-assisted prioritization to focus on revenue-generating activities
Risk warnings for stale leads, missed follow-ups, and expiring mandates
AI Assistant & Automation
Intelligent automation with specialized AI agents handling repetitive work.
Content generation: listing descriptions, email drafts, social media posts
Smart matching: connect the right buyers to the right listings automatically
Decision support: pricing recommendations, market comparables, risk scoring
Workflow conductor: coordinate multi-step processes across teams
Integrations & Data Hub
Connect your existing tools and data sources in one centralized hub.
WhatsApp Business messaging with conversation tracking
Deeds office data: Lightstone, LexisNexis, Loom integration
Property portals: Property24, Private Property syndication
Real-time status monitoring and usage tracking per integration
Analytics & Insights
Actionable intelligence with AI-powered insights explaining the "why" behind the data.
Role-specific dashboards for practitioners, managers, and owners
Pre-built reports for commission tracking, pipeline health, and conversion rates
Custom report builder with drag-and-drop visualizations
AI assistant for generating ad-hoc insights and data exploration
Marketplace
A curated platform for extending capabilities with add-ons and integrations.
Service integrations, workflow templates, and data tools
Mixed pricing: free essentials and premium add-ons
One-click install with per-branch activation controls
Usage analytics and ROI tracking per extension
Admin Console
Comprehensive administration for managing all aspects of the platform.
Organization structure management: agencies, branches, teams, practitioners
Billing, subscription management, and support tickets with AI assistance
Compliance management via audit logs and PPRA reporting
Performance monitoring and observability dashboards
Gamification
Motivate practitioners and reinforce process excellence through recognition.
Points, badges, and achievements for productive actions
Real-time leaderboards, challenges, and team competitions
Social recognition visible across the agency
Fully configurable by administrators to match agency culture
Frequently Asked Questions
Answers for SA real estate agencies
Is REAPS PPRA compliant?
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Yes. REAPS is built around PPRA-aligned workflows. Practitioner FFC numbers and expiry dates are first-class fields, mandate types and disclosures are tracked against every listing, and audit trails meet the record-keeping standards the PPRA expects during compliance reviews.
Does REAPS support FICA verification?
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Yes. KYC documents are captured against every Person and Legal Entity record. The system flags missing or expired verification before a deal can progress, supports cash threshold reporting against the FIC schema, and produces the audit trail your RMCP requires.
Can I import contacts from Lightstone, PropData, or my existing spreadsheets?
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Yes. REAPS supports CSV import for contacts, properties, and listings, and includes data connectors for the major SA property data providers. You can also connect your existing Property24 or Private Property listings during onboarding.
Does REAPS work offline in the field?
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Yes. The mobile app is offline-first: practitioners can capture notes, photos, and updates during viewings without connectivity, and the app syncs in the background once the device is back online. Critical for on-the-road work in areas with patchy signal.
How does REAPS handle multi-branch agencies?
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REAPS is multi-tenant by design. Each agency has its own isolated workspace; within that, you can model branches, teams, and practitioners with the right access controls. Branch managers see their region; principals see the full picture; practitioners see only what they need.
What about WhatsApp? Can I message clients from REAPS?
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Yes. WhatsApp Business is integrated as a first-class communication channel. Conversations are tracked against the relevant contact and deal, so you keep a full history without leaving REAPS or losing context when a practitioner moves on.
How are commissions calculated and split?
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Every Deal captures the gross commission, the agreed split between agency, listing practitioner, selling practitioner, and any referrer. On registration, REAPS produces a commission statement showing what each party earns, what VAT is due, and the net payout per practitioner.
Is my agency data safe? Where is it stored?
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Your data is hosted on Supabase and AWS infrastructure, with encryption at rest and in transit, daily backups, and POPIA-aligned data handling. You can export your full dataset at any time; there is no vendor lock-in.
Will REAPS integrate with the property portals I already use?
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Yes. Integrations with Property24, Private Property, and other SA portals let you syndicate listings from one place rather than re-entering data per portal. Lead inquiries flow back into REAPS automatically.
When will REAPS be generally available, and what does early access look like?
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REAPS is currently in private beta with selected SA agencies. Early access is rolling out in waves; joining the waitlist puts you in the queue. Early-access agencies get hands-on onboarding and direct input into product priorities.
Get early access
REAPS is rolling out to select South African agencies. Join the waitlist to be among the first.